The EP is eleven days old and all three lanes are producing. Clipping has
12,828,641 views from 1,263 clips, seeding has 28,976 verified views from five reels with
one post still to come, and playlisting has 11,662 streams. Combined measured delivery is
12.87M views and 11,662 streams on a $4,500 program.
Clipping is the standout and it is not close. 1,283% of the view goal, five times
the video count, and an effective rate of $0.156 against the $2.00 CPM bought. The
important qualifier is that it is also the youngest lane: every clip went up on August 17
or 18, so the oldest is two days old and 55 are not yet returning stats. That number
rises from here.
The seeding lane is over delivering on scope, not just on price. Seven pages are
involved against a paid list of three, because four were secured at no cost. Those four
have produced 84.5% of the views measured so far. That is the part of this campaign that
is furthest ahead of what was actually bought.
The playlisting lane needs more placement, not more patience. At 11,662 streams it
sits at 25.9% of the 45,000 goal, and the lists placed to date only account for 30,000 of
it. One list is doing 74% of the work and is the only one still moving: it added 1,426
streams over the last four days while the two June placements added nothing at all. The
gap closes by booking lists, not by waiting on the ones already live.
The clearest finding across both social lanes is that fit beats size. On seeding,
views per follower runs from 199 per 1,000 down to 12, a sixteen fold spread, and the top
of that range is the smallest page on the list. On clipping, three clips from one creator
outperformed twenty five from another, and Instagram out-delivered TikTok seventeen to one
at the median. For a riddim and tearout record the pattern is consistent: who posts it
matters far more than how large they are, and that should drive who gets paid on the next
release.
